Press Release 12 March 2018
Emily Middlemas LAYLA Song to be released 16 March 2018 with all proceeds to Neuroblastoma UK
X Factor star and singer / songwriter, Emily Middlemas is donating all proceeds of her new song LAYLA to Neuroblastoma UK.
Emily met 3 year old Layla Greene at one of her concerts and wrote this song as a tribute to the little girl who sadly passed away in January 2018 after being diagnosed with neuroblastoma, a rare form of cancer.
Deputy Chair of Neuroblastoma UK, Tony Heddon said “Neuroblastoma research is wholly dependent upon funding provided by charities such as ours. Emily choosing to donate all proceeds is incredibly generous, and a very fitting tribute to her friendship with Layla”
Emily will be performing her new song at the Celebrity Charity Football Match on 15 April 2018 hosted by Niamh’s Next Step, where Neuroblastoma UK Patron Alan Carr is managing one of the football teams, featuring a whole host of famous names. Neuroblastoma UK are working closely with Niamh’s Next Step, a charity set up in memory of Niamh who passed away from neuroblastoma.
LAYLA will be available on 16th March 2018 via all digital platforms. All proceeds go to Neuroblastoma UK.
Notes for Editors:
Emily Middlemas, 19, is a British singer/songwriter who competed in Series 13 of The X Factor as part of the Girls Category mentored by Simon Cowell. She began her career on stage, aged 9, starting in a young, 5 piece rock band called 'Loud N Proud'. They performed all over the UK until Emily decided she wanted to be a solo pop singer. At age 13, Emily then began to discover herself and very quickly picked up the piano and guitar, as well as performing and writing her own material which she continues to do throughout her journey to this day. Between September-November 2017, Emily undertook her debut acoustic headline UK tour, 'The Memory Lane Tour ', taking her fans through her journey as a young girl to now. And in September 2017, she released her debut single 'Lost & Found' that has met with critical acclaim and has already turned heads at major record labels.
Layla Greene of Renfrew Scotland, was diagnosed with stage 4 Neuroblastoma in March 2017, and sadly passed away on 13 January 2018, aged only 3. Layla started with 8 rounds of rapid COJEC chemotherapy and then had to move on to a further 2 rounds of TVD chemotherapy before she had surgery to remove her tumours. She then went through high dose chemotherapy and a bone marrow transplant and scans initially showed a response to treatment. Unfortunately, Layla relapsed in December 2017 with the disease having spread to her brain and into her spine, arms and legs. Layla deteriorated very fast and sadly she passed away at 9.16pm on the 13th January 2018.
Neuroblastoma UK is a charity funding research into neuroblastoma to find a cure and deliver new, effective, and kinder treatments. Their Patron Alan Carr is managing one of the football teams for Niamh’s Next Steps Celebrity Charity Match at Northampton Football Club at 3pm 15 April 2018.
Over 90% of all funds raised by NBUK are directed at research into the disease.
Neuroblastoma is an aggressive childhood cancer, with 1 in 6 of all children’s cancer deaths due to Neuroblastoma.
Neuroblastoma is the second most common solid tumour in childhood and the most frequent single type of cancer in the first year of life.
Research for a cure is largely dependent upon funding provided by charities such as Neuroblastoma UK, who is a major funder of research into Neuroblastoma, and has funded £5M worth of research in the UK.
Since Neuroblastoma UK (formally The Neuroblastoma Society) was established (1982), 5-year survival of children aged 1 – 14 years old with Neuroblastoma has doubled from 34% to 68%.
For Neuroblastoma UK: Tony Heddon firstname.lastname@example.org
Alastair Whitington email@example.com
For Emily Middlemas: Graham Perkins firstname.lastname@example.org